If you’re looking to boost your client base in the long term, investing in a website could be the solution you’ve been searching for. Although paying for a website can feel costly at the time, you’ll thank yourself later for making the wise investment. 

In the digital day and age, having a strong website to represent your company is essential, especially if you want to make more money, and save time. However, before you decide if this is the right decision for you, we’ve covered 5 key reasons that investing in a website is absolutely worth it.

  1. Your website is a first impression

Gone are the days of relying on a firm handshake or warm smile for first impressions. While in-person first impressions still count, potential clients are more likely to view your website – or lack of website – as their first impression of your company.

Your website could be the difference between a client wanting to meet with you, or meeting with another company instead. With this in mind, it’s imperative that your website captures the attention of your audience, and showcases your flair for what you do. 

For example, let’s take a look at Lululemon Athletica. Lululemon’s website creates strong first impressions by including the company’s inspirations, ambassadors, goals and even their social impact. Essentially, Lululemon’s target audience is being digitally handed a strong first impression, boosting the brand’s credibility.

  1. A strong website can establish your brand identity 

Secondly, strong websites not only establish brand identity, but enhance the level of trust that potential clients and customers place in you. For example, if your potential customers are searching for your company on Google, but can only find social media channels, this will affect the trust they have in you. 

Alternatively, if a potential customer finds your high-quality website, with clear logo branding, staff qualifications, and links to social media channels that align with your website, customers can rest assured that you are an established company, with a good reputation.

  1. Good websites will improve your SEO

If you want to reach more customers, and boost your conversions, it’s imperative to improve your SEO. A strong website can transform your company and bring it into the forefront of the digital world. 

SEO is all about optimising your website to ensure your audience can find you – preferably before your competitors – through search engines. 

At Candy Marketing, we can help to grow your business by creating an optimised website that allows you to reach your audience. Ensuring that your website has good visibility online requires skill and expertise, and our team has a wealth of experience. 

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  1. Your website can increase your clients in the long term

As we covered earlier, a website can feel like a big investment, so it’s understandable that you may be considering whether it’s worth the money. 

However, investing in a customised website can increase your number of clients in the long run, ensuring that every penny was money well spent. 

Digital advertising should be a priority for your business, so if you don’t have a strong website, or it needs a refresh, now is the time to take action and turn things around. 

  1. A website can save you time and money 

If you find yourself spending countless hours on paperwork, and printing or scanning documents, investing in a website should free up this time for more valuable tasks. 

Once you have a website, you can upload documents, create online forms and receive data from customers or clients in a more timely and cost-efficient way. 

Depending on the nature of your business, you may also opt to have a portfolio of work on your website, showcasing what your team can do and elevating your credibility. 

Give our team a call today to start transforming your business. We’re excited to work with you to take your company to the next level, combining our design skills and your industry expertise. Find out more today by calling us on 0161 826 0123 or email us hello@candymarketing.co.uk. We’ve got fresh, innovative ideas to help you make a mark.