The Brief
CT Automotive is a world leading designer, developer and manufacturer of interior finishes for the best-known car brands on the planet. Their clients include Ford, General Motors, Lamborghini, Nissan and Citroën, to name but a few.
Despite their top-level status in the global automotive industry, the company’s existing website left a lot of to be desired. CT Automotive desperately needed to revamp their out of date existing site, introducing better brand clarity, engagement and value. The old site also reflected a stage they had long since surpassed – the brand had now advanced significantly, having been listed as a FTSE 100 company in 2021.
The new site needed to reflect this growth and showcase CT Automotive’s impressive list of clientele whilst also remaining attractive for investors, ensuring the business could continue to expand exponentially in coming years. CT Automotive operate worldwide with manufacturing & design facilities in Hong Kong, UK, Czech Republic, Germany, Spain, USA, Brazil, Japan & Turkey – a site that reflected their global presence whilst also appealing to multiple markets was the natural next step in the company’s continued progression.
Our Approach
With the company’s goals and growth in mind we developed a sleek, straightforward and contemporary user interface, single colour-led supported by neutrals, securing a worldwide audience appeal. The site was bespoke built using a combination of WordPress CMS and Jquery, specifically developed with flexibility in mind and the space to grow alongside the company as it develops further.
The site employs a diverse assortment of media to share the brand’s ethos and offering – including an introductory video to reflect the company’s values and products and an interactive map to represent CT Automotive’s standing as a worldwide global company. We also included Stockdio integration to display live share prices in real time, offering investors and clients market intel at a glance.
