Gulf Oil

Objectives and Brief

Gulf Oil came to us create copy for 22 pages on their UK licensee sites, which needed to be rewritten in line with new brand guidelines and tone of voice. The copy was to remain the same in terms of its basic content, but it needed to aligned with the brand’s new TOV and avoid duplication penalties which could affect SEO.


What we did

Firstly we needed to take time to understand and align with the brand’s new identity and TOV, following Gulf’s detailed brand guideline documents and an orientation meeting. Using the reference pages provided the existing copy was then completely rewritten and delivered within just a few weeks.


The Result

The rewritten licensee content is SEO friendly and fully aligned with the brand’s new tone of voice, positioning and messaging which is now reflected across their UK network of licensees.

“We find that the importance of content is often underestimated by businesses – with expert support, Google rankings and conversions via sites quickly increase.”

— Andrea Crome, Head of Digital Marketing at Gulf