Star Tissue came to us as they needed a new website designed and developed from scratch to give their online presence a more contemporary feel, and to more effectively communicate key messages to customers. The site’s main objective was to attract and convert new clients and engage new audiences – but it also needed to be easy to use and update for the client moving forward, and flexible enough to grow as the company expanded.
The client was losing precious hours to admin and sales tasks when onboarding new customers – so a bespoke user interface was needed within the new site to enable them to view product features and information easily without the need for staff to send PDFs, forms and product specs.
What we did
Using Star Tissue’s existing brand we developed designs for the new site, focusing on user experience and ease of navigation. Fresh, clean and simple to use, the new site is primed to convert and has an engaging, contemporary feel.
The new site was built using the latest open-source coding technology, with WordPress CMS, PHP and HTML5. We also created bespoke areas to enable customers to download product spec and essential information to help drive sales.
Star Tissue’s online presence is now more user-friendly and future-proof. The new platform has taken away many of the most time-consuming admin tasks which previously slowed down sales, through enabling the client to save a significant amount of resources which were previously spent sending spec sheets and product information to prospective customers. Now, they can easily view everything on site – data which also can be quickly updated and uploaded by the client where necessary.