The Brief
As a car leasing company, Vehicles2Lease needed a more dynamic online platform designed to drive sales whilst also being easy to manage in-house.
In terms of functionality, the company needed to be able to update and add new vehicle listings, images and features ‘on the fly’ to keep stock moving without the need for external management support. The site also needed a design overhaul to make it more user friendly and easier to navigate, primed to generate and convert greater numbers of high-quality leads.
Our Approach
The site was fully rebuilt using WordPress CMS to ensure that uploading content to the site would be as simple, quick and easy as possible for the client moving forward. With sales in mind WordPress also ensures speedy load times and SEO optimisation, supporting organic traffic and sales.
The site was also redesigned completely, focusing on a simple, straightforward brand and well-categorised, strategically laid-out listings and information.
The Result
The new user interface is a huge improvement compared with the company’s previous website, with vehicle landing pages offering a cleaner, more simple design function. CTAs are also more prominent on the website – enabling Vehicles2Lease to convert leads more efficiently.
Now the Vehicles2Lease site is simple and easy to navigate on both the front and back end, providing a cleaner UX whilst also enabling staff to update listings, adding new vehicles and adjusting existing pages whenever they need to.
