Our experienced SEO agency in Liverpool has a wealth of experience in all things search engine optimisation. We understand what works for our clients and that is how we can devise and implement key SEO strategies that gets their websites in front of the eyes of potential future customers, boosting organic visibility in search and increasing conversions.

We offer a range of digital marketing services, all designed to help a business grow effectively. SEO is a core part of this process and will help your business to stand out from the crowd in the right way.

What is SEO?

SEO (Search Engine Optimisation) is a type of digital marketing based around how best to optimise a website to increase its chances of being discovered through search engine results. If you search for ‘SEO Liverpool’, for example, you want to find the right web pages that talk about SEO in Liverpool. The approach is based on the Google guidelines, that are always changing. When delivered well, over time SEO can have a massive impact on a website gaining organic traffic when users search for specific topics related to the website.

There are a few different things that can be done to achieve good SEO results in Liverpool, and that is where an experienced Liverpool SEO agency such as Candy can help your business.

Why does your business need an SEO agency Liverpool?

We design perfect websites for our clients. We know that the better a website is designed, the better it functions, and the better it is optimised for search engines, the higher it will rank in search results, the greater the organic traffic will be, and the more users will find the website and potentially become customers of the business. The higher in the rankings you go, the better the perception Google will have, and it becomes a self-fulfilling circle of positivity within Google rankings, and you’ll become more likely to achieve organic traffic for specific search terms and keywords.

Of all the different online marketing services we offer to our Liverpool customers, SEO provides the best chance for a positive long-term return on your investment. With paid advertising, as an alternative example, you might see short-term gains in specific keywords and search terms, but this will stop once you stop the project. With SEO this is not the case, offering some flexibility and scalability.

There is always something else that can be done to improve your SEO in the eyes of Google, such as targeting specific keywords with higher search volumes, or going the other way and looking at lower search volumes with less competitiveness. You can build links, add content, or new sections to your website, improve web functionality and user experience and continuously improve the website for better search ranking results.

Is SEO a short-term or long-term strategy?

SEO is never a short-term fix. You might get some results over a short and intense period of SEO work, but you really need to build strong foundations first that sustain your approach over a longer period of time. You can never guarantee success with SEO, so if another Liverpool SEO company has told you that they’ll ‘get you to the top of Google in 3 months’, there is no way that they can know that for sure.

At Candy, we like to take the longer approach to SEO, as this has the best chance of success for our clients. We’ll take a methodical approach, building from the ground up and laying robust foundations that make it more likely that you’ll see gradual improvements and sustained success. In most cases we expect to see results for our clients over the course of 3-6 months, depending on the specifics of the project. Success could also mean different things to different clients and that’s why every project is tailor-made to the client, industry and target audience.

The processes of our Liverpool SEO company

There are a few ways in which we employ our SEO techniques to get the best results for your digital marketing campaigns, and specifically your website. Let’s take a look at the different things that we can do to help your business with an extensive SEO campaign.

SEO Audit

The SEO audit is an important part of the foundation we mentioned above. We’ll research your company and brand, the products and services you sell, your current customer base and competitors, and the future customers you’d like to attract. We’ll look at your current website and see how it functions and performs, working out where mistakes can be rectified and how the conversion rate optimisation (CRO) can be improved upon. This information becomes the building blocks of everything that comes next.

Schema (Structured Data)

Since the importance of schema and structured data has increased in recent years it is important to have in place the perfect markup for your site in order for the right type of information and data to be shown as ‘rich snippets’ on Google search results. We have a thorough and effective way to deal with schema in a way that works for our clients.

On-page SEO changes

On-page SEO changes are deliberately the first part of the overall SEO process. We’ll resolve any technical issues your website is facing, and then make sure all on-page amendments are performed to a high standard. This is essential before starting the process of brand-new SEO techniques, as we could boost other aspects of SEO to bring new users to your website, but if it currently functions poorly that traffic will be wasted, and you might not see an increase in lead conversion in the form of enquiries or sales.

Link building is still one of the best ways to boost your search engine rankings, alongside content creation and optimisation. High-quality links and connections will show Google that you are a website and brand to be trusted. We create a strategy at the very beginning of our relationship with our clients, understanding what they need and how to build slow and steady for the best long-term chance of overcoming and maintaining a lead over competitors.

SEO content

The best approach to SEO is to get the content spot on. There are several ways in which you can ensure this to help boost your search ranking for specific search terms and keywords. We’ll perform an extensive keyword research and look at your target users, building content campaigns that make a mark where it matters. Content must always be engaging, a pleasure to read and keep the user on the page for as long as possible. The reader must want to keep reading, and then be implored to act in whatever way you want them, whether that is calling you for more information, leaving contact details or purchasing your products online. Content could be evergreen content, website content, blog posts on-site or guest posts offline, it can be written as marketing copy for specific campaigns or promotions, but always showcasing your business as an authority in its industry. Google responds well to authentic, authoritative content.

How important are keywords and content to Google?

Thorough keyword research and well-written content is so important to SEO and how Google ranks your website. The correct implementation of keywords into the content on your site and related content will be key in how users find your website. Copy must have a natural flow and be genuinely engaging, not stuffed with keywords and boring to look at. As an SEO agency Liverpool, Candy believes in great content.

Why choose Candy for SEO services Liverpool?

SEO is one of our Liverpool SEO company’s core digital marketing services and we have built a reputation on delivering a fine range of services to our clients, all designed to build brand awareness, increase customer satisfaction through clever UX and most of all, ensure that they can be found by future customers searching for terms relating to their products and services. We understand that without SEO, our beautifully designed websites and highly functional web development approach would mean little, as you need to bring the users to your site to benefit from the rest.

Our SEO company Liverpool knows that the whole concept of search engine optimisation might be confusing to those with no knowledge of the industry. That is why you are here today. You know that online marketing is the key to growing your Liverpool-based business and staying ahead of the competition. Candy has the team, the skills and the knowledge to help you get to where you deserve to be, and our Liverpool SEO services are a key part of that.