Social media is a massive part of our daily lives. Everywhere you look there is news about Facebook, dance crazes that are sweeping the world via TikTok and professional articles and job shares on LinkedIn. Depending on the type of business you have and the industry that you are working within, there are different approaches that are better suited to your needs in terms of digital marketing and social media.

In fact, social media is now an essential part of any digital marketing strategy, and to leave it untended could cause massive problems for your business as you attempt to grow and build a consistent, positive, reputation for your brand.

Why do companies use social media for brand building?

There are a few different reasons why you might want to use social media as part of your digital marketing strategy.

A good communication tool – At a simple level, social media channels provide a clear communication channel between your company and customers. Different social platforms provide different ways in which you can speak directly to consumers, to aim content at potential customers and to have a robust and effective customer service desk of sorts, where customers can message you directly to gain a fast answer to any question, query, or problem that they have.

Increase brand exposure – By creating content that is fun, engaging, and informative, you can share it on your social media platforms and increase the exposure your brand receives. Everyone wants to share content that goes viral immediately, but this is rare (and unsustainable). Good social media management considers a careful content plan and sharing framework that targets specific user types and increases brand recognition.

Develop key business partnerships – A strong social media presence also allows your company to leverage the content that you create to develop key business partnerships that help you to reach new audiences, develop a new range of loyal customers and social media ‘fans’, increase leads and eventually see an increase in sales directly linked to how your social media platforms are managed. All of this, in time, helps to reduce your marketing costs and return on your investment.

Customer satisfaction and management – Emergencies happen, and almost every company will face a challenge that could seriously damage the reputation of the brand if it is not dealt with quickly and carefully. The best thing you can do is to have a social media management team that will react quickly to any challenges faced that could cause problems. If there is a customer complaint that has been made publicly via social media, you need to react fairly, quickly, and in a way that enhances your brand reputation. This is ideal, rather than an approach that damages it or exacerbates the problem through an antagonistic response or ignoring the questions. Customer satisfaction is key.

What can you do to build your brand reputation?

The first thing that any company needs to do when developing a strategy for social media branding and management, is to consider what its unique tone of voice is and how this will be portrayed through social media. There are different things that can be considered when putting together your unique tone of voice for branding. This can include your company core ideals and values, the culture that you have built within your organisation, and the type of customers that you currently have, and want to have in the future. This can all be fed into the development process of your social media management.

Once you have created this initial process and the ideals that go into your branding tone of voice, every piece of content that you share on your social media platforms and every post and connection with users and customers online should have the same, consistent voice, that is easy to recognise as your brand.

Another thing to consider is that the modern consumer reacts well to visual content online that is unique and speaks to that brand being an authority in whatever field they are in. If you create and share content that reflects this, you are more likely to be successful in building a brand that is positive, simple to recognise by customers and users of all types and helps you to grow your organisation sustainably over time.

Connecting with influencers online is another avenue that you can take to try and engage with a new audience and to make real waves with your social media accounts. There are many different types of influencers on different social platforms, so the best approach is to research and discover which are the best platforms for your brand to be active on, and which influencers will be willing to work with you and will engage with an audience in a way that is consistent with your brand image.

Brand building with Candy’s social media management service

Your social media presence is an important part of your overall digital marketing approach and will have a big impact on how your brand is perceived. Our team of social media management experts have a clear understanding of how to create and implement strategies for social platforms that have a massive impact on the unique targets you’ve got in place. If you want to hit a specific follower count on Twitter, we can help you. If it’s about getting users to click through from your Instagram profile to your website, we can help create engaging content that achieves this.

To find out more information about how our social media management service can help you build your brand in a positive way, contact the friendly Candy team today. You can reach us on 0161 826 0123 or email us and we’ll arrange a time for your consultation.