Blog, Journal & Insights

Stay up to date with the latest industry trends, lifestyle, culture and pretty much cool topics that we at the Candy Marketing Studios talk about.

Wild Internet Predictions from the 90s

It may surprise you to learn that you could actually be older than the Internet. Yes, if you were born after 1989, the internet is actually younger than you…even if it does feel as though…

Insights & News June 2022
8 of the biggest PR Disasters

One wrong comment at the wrong time, one misstep from your social media team, or big picture decisions that are out of step with current trends in the wider world. PR disasters can have a…

Insights & News March 2022
You can’t sell anything if you can’t tell anything

Once upon a time, in the ‘old days’ of marketing, selling your product or service involved telling people what it was, and what it did. But it’s no longer enough to simply outline what you…

Insights & News February 2022
How animation and moving elements improve web design

Non-static website design has become ever more popular in recent years, and with good reason. The use of moving imagery, videos, and animation within web design in the UK has led to a vast improvement…

Insights & News January 2022
10 Website Trends for 2022

Web design in the UK continues to evolve year-on-year, with the best UK website design agencies showing great innovation at every turn. At Candy, our design team loves to discover new trends, new ideas, and…

Insights & News January 2022
Why is having a secure site in 2022 Important?

As a business owner with a website, you might not have considered the importance of website security, but it should be a vital part of your thinking for 2022 and beyond. At Candy, we know…

Insights & News January 2022
What is Social Media Management for Business?

In a world where social media is part of everyone’s lives it is important to think about how your business and brand is perceived through social channels. If you have a company with an online…

Insights & News January 2022
Most Expensive Xmas Marketing Campaigns

Christmas is a fun time of year for everyone. As soon as Halloween is over, we start seeing festive products in the shops, and before we’re halfway through November we’ll have all seen a few…

Insights & News December 2021
Top 5 Biggest Xmas Marketing Disasters

It’s that festive time of year again, where you’re doing everything you can to stay on Santa’s nice list. Marketing is a full-time job for every company, and when it comes to the holidays it…

Insights & News December 2021
4 Tips from Big eCommerce Brands

eCommerce brands are big business and big news. Seeing how, in recent years, the big-name brands connect and collaborate with social media platforms to gain access to larger numbers of users and potential leads, it…

Insights & News December 2021
How to use Social Media to Build a Brand

Social media is a massive part of our daily lives. Everywhere you look there is news about Facebook, dance crazes that are sweeping the world via TikTok and professional articles and job shares on LinkedIn….

Insights & News December 2021
How Pay per Click Advertising (PPC) will Help your Business Grow

We’ve all experienced a different time since the pandemic drove the entire world into lockdown at various stages. The world economy has suffered, and all industries have had to face up to new challenges and…

Insights & News December 2021
What Lessons can we Learn from the Global Facebook Outages of 2021?

On October 4th this year we were all a little confused for a few hours when our phones just didn’t seem to be working. WhatsApp messages were not sending, our Instagram feeds were stuck on…

Insights & News December 2021
Top 5 Web App Failures and How to Learn from Them

There are many reasons why a web app might fail. In the early days of web apps there was good reason for a public failure, as web app developers were still learning about the best…

Insights & News November 2021
TikTok v Facebook for Business

Only two of the social media giants has a reach of over 3 billion downloads in the world – Facebook and TikTok. Whereas Facebook has evolved over the years from a network of friends to…

Insights & News November 2021
10 Fun Websites you Might not Know About

The Internet is a marvellous thing. From basic pages with just simple bits of text and information a couple of decades ago, it has quickly evolved into something that none of us ever thought possible….

Insights & News November 2021
Welcome to the Metaverse

Mark Zuckerberg announced at the Facebook AR/VR-focussed Connect event, at the end of October, that the parent company that is responsible for Facebook, WhatsApp, Instagram, and Oculus, is to change its name after 17 years…

Insights & News November 2021
6 Big Companies That Have Made SEO Mistakes

If you’ve thought about taking a shortcut to SEO success, it may be time to think again. Notably, even some of the world’s most established companies have received Google penalties for their approach to SEO….

Insights & News October 2021
Top 5 Reasons Why Branding is Important for your Business

Top 5 Reasons Why Branding is Important for your Business Branding is such an important part of modern-day business, and in particular, how digital marketing works. Think about the biggest brands of today, such as…

Insights & News October 2021
Top 10 eCommerce Websites in the UK

There are some brilliant eCommerce platforms in the UK, and across the world. As we have moved online as consumers, the technology attached to payment mechanisms online and integration of eCommerce platforms into websites has…

Insights & News October 2021
Largest Acquisitions by Big Tech

There is a very good chance that you are reading this on a phone, or a laptop made by Apple, or using a browser built by Google. You’ll have scrolled through your Facebook feed today…

Insights & News October 2021
The 10 Worst Branding Disasters to Learn From

When it comes to branding, there are an array of factors to take into consideration. However, even some of the biggest, most successful companies have experienced their fair share of disastrous branding moments. So if…

Insights & News October 2021
Social Platforms that Failed

We are social animals at heart. As soon as the Internet was readily available to the masses, it was obvious that it would be used for us to try and make connections with other people….

Insights & News September 2021
10 Product Failures by the Big Companies

It is tough business to launch a brand-new product. There are so many things that can go wrong, even if the product is perfect and there is an interested and willing market for the product….

Insights & News September 2021
The Problems with Agencies who use Templated Shortcuts

Is your agency using a website template? If so, you may be selling yourself short. Successful agencies invest the time and money in a bespoke website that authentically represents who they are and what they…

Insights & News September 2021
Top 5 Reasons why Video is so Important to your Website

As the technology to film and view video has improved dramatically in recent years, it has become a more feasible option to include as part of website design. There are numerous reasons why you would…

Insights & News September 2021
Who are the big 6 tech companies?

The big 6 tech companies have become even bigger than we ever thought possible during the last 18 months. Recent figures relating to the companies have sky-rocketed during the pandemic, as many more people have…

Insights & News September 2021
Is Photoshop Dead for Web Design & UX Design?

Photoshop was deemed to be the standard tool for web design and app design for many years. Designers would work in Adobe on the whole, although you might occasionally see the odd file sent over…

Insights & News September 2021
Six MASSIVE Investment Regrets…

Every single big brand name that you can think of came from a single spark, a bright idea of imagination that a person had to put together and bring into fruition. There are some great…

Insights & News August 2021
Investing In a Website Makes You Money and Saves You Time

If you’re looking to boost your client base in the long term, investing in a website could be the solution you’ve been searching for. Although paying for a website can feel costly at the time,…

Insights & News August 2021
The Importance of having a company website

You might think that it goes without saying that every company has a website these days, but it isn’t always the case. Having a business website is so important for the growth of a company,…

Insights & News August 2021
We reveal 5 of the most expensive logo changes in history… including the $1.28 BILLION logo.

A great logo fits seamlessly with your company brand and even if it doesn’t have the brand name incorporated into it, it can have a massive impact in terms of recognition. Think about Apple, Nike…

Insights & News August 2021
The Top 5 Brand or Ideas Companies Stole

Brand identity is so important, as is the core idea behind any successful company. There are many different products, services, and brands that we instantly recognise. It takes a cracking idea, great design and a…

Insights & News August 2021
How Brand Logos Change Over the Years

How many brand logos can you think of? When you consider this question, we suspect that a number of universal logos, purposefully slotted into your memory, spring to mind. The first logo you thought of…

Insights & News August 2021
Web App versus Website – What is the Difference?

For the user, whether or not they have clicked on to a website or a web app is irrelevant in the grand scheme of things. If the end result is that they have found the…

Insights & News August 2021
What is a Bespoke Website?

An online presence is so important to any business, and a good, strong presence online even more important. In fact, a bad website that looks outdated and functions poorly can do more damage to the…

Insights & News July 2021
What Does Your Website Say About Your Brand?

No matter how big or small your company is, a better website can revolutionise your business. In the digital age, the way that you present your brand, products or services is paramount.  With a strong…

Insights & News July 2021
Is Web Design Dead?

Good design never stands still. The same can be said about web design. Every now and then you’ll come across an opinion from an ‘expert’ that says web design is dead, but in reality, website…

Insights & News July 2021
The High Street Apocalypse – Is Retail Dead?

Over the past decade or more we’ve heard the cries that retail is dead and that it was no longer accurate to say that the future of retail was online and in e-commerce, but that…

Insights & News July 2021
When the Bubble Bursts: 6 Dot com Bubble Disasters

The dot-com boom was an exciting time for all involved at first, but as the companies began to develop and the market opened up to even greater levels of investment, it quickly became apparent that…

Insights & News July 2021
Brilliant Marketing Campaigns of 2020

When a marketing campaign works, it really hits the spot and resonates with the general public. There are plenty of examples of great marketing campaigns and TV adverts in particular where we all know the…

Insights & News June 2021
How to be an Influencer: Five ways to lose your pride

If you think influencers are your best friend, think again. And if you trust them with you brand, your cash or your tastes, you need a good talking to. And not from an ex TOWIE star.

Insights & News June 2021
Beware the Dangers of Templates When Looking for a Brand-New Business Website ????

There are so many times over the years where we’ve heard from a potential client that they don’t see the point in spending more money than is necessary with a web design agency such as…

Insights & News June 2021
From £130M to ZERO in 18 months: What we can learn from boo.com

Even though the liquidators were called in way back in May 2000 to end the dream of sport fashion e-tailor boo.com and show the world the first massive internet collapse, we can still learn a…

Insights & News June 2021
Branding Disasters & Fails from Household Brands to Forget…

Brand recognition is so important to any business. It builds trust with loyal customers and becomes instantly recognisable to potential future customers. Even if you don’t buy a certain product yourself, a big enough brand…

Insights & News June 2021
Please Give This Feature a Five Star Review

“You’re popular!” my phone says, as I leave a multi-story car park late at night. It wasn’t commenting on anything I’d done in the car park – not this time – but because I’d triggered…

Insights & News April 2021
Has Lockdown Turned You into an Amazon Addict?

Alongside sunny glimpses of spring, March also marked one year since the first UK lockdown. 2020 was the year that working from home became the norm, and many of us noticed a significant shift in…

Insights & News April 2021
We’re Not Remote Working, and Here’s why…

The last year has been such a tremendous change for literally everyone the world over. We’ve been hit hard by the lockdowns and social distancing measures that Covid-19 led to in the UK and beyond.

Insights & News March 2021
The Modern Web IS Bauhaus.

Bauhaus has been such an inspiration on the art and design world for decades. The design team here at Candy has been constantly inspired by the German school of arts since we were in designer nappies back in the early 00s.

Insights & News March 2021
The Frankenstein Effect

You know what it’s like to click onto a website for the first time and to feel like it makes no sense to you at all. Even if you have gone to a company’s website in good faith to buy their products or services…

Insights & News March 2021
5 Signs you Need a New Website

You only ever get one chance to make a good first impression. Your website is still the digital business card for your business and most likely the first port of call for any potential customer to visit.

Insights & News March 2021
The Most Expensive Branding Campaigns

To get to a certain level of success in business you have to spend some money. There is only so far you can go without spending money on branding and advertising, you can’t do it…

Insights & News January 2021