Blog, Journal & Insights

Stay up to date with the latest industry trends, lifestyle, culture and pretty much cool topics that we at the Candy Marketing Studios talk about.

Top 5 Reasons Why Branding is Important for your Business

Top 5 Reasons Why Branding is Important for your Business Branding is such an important part of modern-day business, and in particular, how digital marketing works. Think about the biggest brands of today, such as…

Insights & News October 2021
Top 10 eCommerce Websites in the UK

There are some brilliant eCommerce platforms in the UK, and across the world. As we have moved online as consumers, the technology attached to payment mechanisms online and integration of eCommerce platforms into websites has…

Insights & News October 2021
Largest Acquisitions by Big Tech

There is a very good chance that you are reading this on a phone, or a laptop made by Apple, or using a browser built by Google. You’ll have scrolled through your Facebook feed today…

Insights & News October 2021
The 10 Worst Branding Disasters to Learn From

When it comes to branding, there are an array of factors to take into consideration. However, even some of the biggest, most successful companies have experienced their fair share of disastrous branding moments. So if…

Insights & News October 2021
Social Platforms that Failed

We are social animals at heart. As soon as the Internet was readily available to the masses, it was obvious that it would be used for us to try and make connections with other people….

Insights & News September 2021
10 Product Failures by the Big Companies

It is tough business to launch a brand-new product. There are so many things that can go wrong, even if the product is perfect and there is an interested and willing market for the product….

Insights & News September 2021
The Problems with Agencies who use Templated Shortcuts

Is your agency using a website template? If so, you may be selling yourself short. Successful agencies invest the time and money in a bespoke website that authentically represents who they are and what they…

Insights & News September 2021
Top 5 Reasons why Video is so Important to your Website

As the technology to film and view video has improved dramatically in recent years, it has become a more feasible option to include as part of website design. There are numerous reasons why you would…

Insights & News September 2021
Who are the big 6 tech companies?

The big 6 tech companies have become even bigger than we ever thought possible during the last 18 months. Recent figures relating to the companies have sky-rocketed during the pandemic, as many more people have…

Insights & News September 2021
Is Photoshop Dead for Web Design & UX Design?

Photoshop was deemed to be the standard tool for web design and app design for many years. Designers would work in Adobe on the whole, although you might occasionally see the odd file sent over…

Insights & News September 2021
Six MASSIVE Investment Regrets…

Every single big brand name that you can think of came from a single spark, a bright idea of imagination that a person had to put together and bring into fruition. There are some great…

Insights & News August 2021
Investing In a Website Makes You Money and Saves You Time

If you’re looking to boost your client base in the long term, investing in a website could be the solution you’ve been searching for. Although paying for a website can feel costly at the time,…

Insights & News August 2021
The Importance of having a company website

You might think that it goes without saying that every company has a website these days, but it isn’t always the case. Having a business website is so important for the growth of a company,…

Insights & News August 2021
We reveal 5 of the most expensive logo changes in history… including the $1.28 BILLION logo.

A great logo fits seamlessly with your company brand and even if it doesn’t have the brand name incorporated into it, it can have a massive impact in terms of recognition. Think about Apple, Nike…

Insights & News August 2021
The Top 5 Brand or Ideas Companies Stole

Brand identity is so important, as is the core idea behind any successful company. There are many different products, services, and brands that we instantly recognise. It takes a cracking idea, great design and a…

Insights & News August 2021
How Brand Logos Change Over the Years

How many brand logos can you think of? When you consider this question, we suspect that a number of universal logos, purposefully slotted into your memory, spring to mind. The first logo you thought of…

Insights & News August 2021
Web App versus Website – What is the Difference?

For the user, whether or not they have clicked on to a website or a web app is irrelevant in the grand scheme of things. If the end result is that they have found the…

Insights & News August 2021
What is a Bespoke Website?

An online presence is so important to any business, and a good, strong presence online even more important. In fact, a bad website that looks outdated and functions poorly can do more damage to the…

Insights & News July 2021
What Does Your Website Say About Your Brand?

No matter how big or small your company is, a better website can revolutionise your business. In the digital age, the way that you present your brand, products or services is paramount.  With a strong…

Insights & News July 2021
Is Web Design Dead?

Good design never stands still. The same can be said about web design. Every now and then you’ll come across an opinion from an ‘expert’ that says web design is dead, but in reality, website…

Insights & News July 2021
The High Street Apocalypse – Is Retail Dead?

Over the past decade or more we’ve heard the cries that retail is dead and that it was no longer accurate to say that the future of retail was online and in e-commerce, but that…

Insights & News July 2021
When the Bubble Bursts: 6 Dot com Bubble Disasters

The dot-com boom was an exciting time for all involved at first, but as the companies began to develop and the market opened up to even greater levels of investment, it quickly became apparent that…

Insights & News July 2021
Brilliant Marketing Campaigns of 2020

When a marketing campaign works, it really hits the spot and resonates with the general public. There are plenty of examples of great marketing campaigns and TV adverts in particular where we all know the…

Insights & News June 2021
How to be an Influencer: Five ways to lose your pride

If you think influencers are your best friend, think again. And if you trust them with you brand, your cash or your tastes, you need a good talking to. And not from an ex TOWIE star.

Insights & News June 2021
Beware the Dangers of Templates When Looking for a Brand-New Business Website 👹

There are so many times over the years where we’ve heard from a potential client that they don’t see the point in spending more money than is necessary with a web design agency such as…

Insights & News June 2021
From £130M to ZERO in 18 months: What we can learn from boo.com

Even though the liquidators were called in way back in May 2000 to end the dream of sport fashion e-tailor boo.com and show the world the first massive internet collapse, we can still learn a…

Insights & News June 2021
Branding Disasters & Fails from Household Brands to Forget…

Brand recognition is so important to any business. It builds trust with loyal customers and becomes instantly recognisable to potential future customers. Even if you don’t buy a certain product yourself, a big enough brand…

Insights & News June 2021
Please Give This Feature a Five Star Review

“You’re popular!” my phone says, as I leave a multi-story car park late at night. It wasn’t commenting on anything I’d done in the car park – not this time – but because I’d triggered…

Insights & News April 2021
Has Lockdown Turned You into an Amazon Addict?

Alongside sunny glimpses of spring, March also marked one year since the first UK lockdown. 2020 was the year that working from home became the norm, and many of us noticed a significant shift in…

Insights & News April 2021
We’re Not Remote Working, and Here’s why…

The last year has been such a tremendous change for literally everyone the world over. We’ve been hit hard by the lockdowns and social distancing measures that Covid-19 led to in the UK and beyond.

Insights & News March 2021
The Modern Web IS Bauhaus.

Bauhaus has been such an inspiration on the art and design world for decades. The design team here at Candy has been constantly inspired by the German school of arts since we were in designer nappies back in the early 00s.

Insights & News March 2021
The Frankenstein Effect

You know what it’s like to click onto a website for the first time and to feel like it makes no sense to you at all. Even if you have gone to a company’s website in good faith to buy their products or services…

Insights & News March 2021
5 Signs you Need a New Website

You only ever get one chance to make a good first impression. Your website is still the digital business card for your business and most likely the first port of call for any potential customer to visit.

Insights & News March 2021