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Here we dive deeper into this and share some insight into exactly what DIY web builders can offer in SEO terms, and how opting for one of these platforms could impact on your visibility online.

It’s easy to understand why the word web development can be confusing for businesses – but if you don’t know your code from your cookies, at Candy we’re here to help demystify web jargon.

In today’s digital age, your website is usually the very first interaction potential customers have with your brand. It serves as a virtual storefront, a 24/7 marketing and sales tool, and a platform for communication with existing and potential clients. 

More than just an eye-catching logo, your brand is of major importance when it comes to the initial and continued success of your business. It informs your entire marketing strategy and how you show up in the world online and offline – from how you speak to clients and your company uniforms to your website and social media platforms.

There’s been much debate on the pros and cons of using AI within marketing strategies and as a tool (or in some cases a replacement for human support) to enable businesses to create and share content with ease and less time and money spent.

There’s a reason that Google is still the number one search engine globally – but unfortunately this constant innovation and evolution does have a downside for businesses who rely on Google for visibility.