In a world where social media is part of everyone’s lives it is important to think about how your business and brand is perceived through social channels. If you have a company with an online presence (as all companies should in this day and age), social media gives you a chance to connect with your audience, build your brand in a practical, engaging, and effective way, and to manage any customer services challenges that most businesses face at some point along their journey.
What is social media management?
Social media management is the process of looking after any online presence that your business has on social media platforms. So, if your business has a Facebook page, a Twitter account, a LinkedIn page, or you post photos on Instagram, you could benefit from hiring a professional to manage your social media and let you focus on what makes your company great in the first place.
The management of social media on behalf of companies can encompass a few different things. You might need help creating content to be shared on your social media platforms or need help analysing trends and analysing how successful your posts are. Other companies need help from an expert who interacts with users on their behalf, taking care of customer queries, pointing people in the right direction so that the processes and flow of customers is always correct, and putting out fires if there is ever any negativity online. A social media strategy should always take into account a long-term arc, ensuring that your brand is perceived in a positive way at all times and that content is posted regularly, at the right times to meet the most eyes.
What are the benefits of social media management services?
Outsourcing your social media management duties brings a whole host of benefits to your business.
A cost-effective solution – social media is always one of the most cost-effective ways to market your business. To begin with, signing up to the different social media platforms is free. When you first start your business you can create profiles, post content, and speak to customers and potential customers without it costing you a penny. To reach a wider audience, and to ensure nothing is missed as you grow, hiring a management service to deal with your socials and paying to advertise can enhance your brand and help you grow to the next stage.
Increase your reach – Facebook, Instagram, LinkedIn, Twitter – they all provide you with different avenues to reach new audiences in many different locations across the world. This is where it benefits you to hire a professional social media management service, as we understand what to look out for and which platforms are best to target different types of customer profile. Traditional print, radio, and TV marketing just don’t have the same potential reach as social media does, meaning careful management of your online marketing is crucial for you to maximise your investment.
Save time and shift focus – time is crucial in every business. You are not an expert in social media, but if you have social media profiles someone in your business will have to look after them for you. In most cases, this means that either a) interactions on social media are potentially damaging to your brand reputation because it is not a specialist communicating with users, or b) the profiles get forgotten about or are only posted on intermittently, which can be as bad for brand perception as a)! Hire the services of professionals and shift your focus on to the tasks that make you good at what you do and what drives your business forward.
Find real clients with great performance – the way your brand is perceived on social media plays a massive part in whether or not your business is looked at as trustworthy. Performing well at social media management can have a direct impact on how many new leads and conversions you make. Therefore, it is so important to hire the services of specialists in social media management. We understand how to make your social platforms work for you, to find new custom and to embrace existing customers.
Build a real strategy – the better the people running your social media campaigns, the better your overall social media strategy will be. It is important that a strategy is well-thought out, that content is created that speaks to a certain type of user and audience, and that it is placed in the right places, at the right time, to have the optimum impact. When this is achieved, social media management can make a real difference to a business, building positive brand perceptions and creating content that is liked and shared to create an exponentially bigger audience at a consistent rate. You might want to go viral and gain millions of followers overnight (who wouldn’t?), but with a good strategy, you can grow steadily and make it stick.
Make decisions based on users – utilising social media management correctly means that you can take the data of how users on your social platforms act and use that to create new marketing strategies or amend existing strategies. As more people use social media to make decisions on what to purchase and when, social media management can become an important part of your overall marketing strategy.
Improve the perception of your brand with our social media management services
Social media management for business is a service that brings you the help of an expert. We have a team of social media specialists here at Candy. They keep their finger on the pulse, understanding the trends worldwide, the different social media platforms that pop up all the time, and more importantly, how to leverage social media to reach a new audience for your business, to increase leads, and to improve your ROI on digital marketing and lead generation through social media.
If you would like to know more about our social media management service, send us a DM on one of our social media profiles. You can find us on (I’m not sure which ones you are on altogether, but we can link to them all here?). Alternatively, call us on 0161 826 0123 and we can get the ball rolling on managing your socials and maintaining positive brand perception with the public and your existing customers.