Candy is a professional and experienced SEO agency focused on providing search engine optimisation expertise to help boost our clients reach through search and to increase organic visibility. The services of our SEO agency UK encompass many different aspects of marketing online, as we understand how transformative a successful digital landscape can be for a growing business. SEO is a central part of our approach and should be a key concept as you grow your business.
What is SEO?
SEO (Search Engine Optimisation) is a type of digital marketing based around how best to optimise a website to increase its chances of being discovered through search engine results. SEO is based on the always-updating Google guidelines, and when performed correctly over time it can have a massive impact on a website gaining organic traffic when users search for specific topics related to the website.
There are a few different things that can be done to achieve good SEO results, and that is where top SEO companies UK such as Candy can help your business.
Why does your business need a UK SEO company?
The better your business website is optimised for search engine purposes, the higher up the search results you’ll be found by users. The higher you get up the rankings, the more likely you are to receive higher organic traffic to the website, and it will become more appealing to search engines for specific search terms.
Out of all the different types of digital marketing services that you can utilise, SEO provides the best potential long-term return on your investment. Unlike paid advertising, your success on a search engine will not disappear overnight should work cease or there is temporary inactivity on SEO tasks related to your website, and it is always possible to increase your website visibility whether you have been SEO on your website for one week or for one year. There are so many different options, such as targeting keywords with higher search volumes, or targeting keywords that have lower search volumes but may be more attainable to your business. Additional sections on your website can be added and evergreen content published on site, alongside a continual improvement of on-site optimisation.
Is SEO a short-term or long-term strategy?
No matter what you have been told, SEO is never a guarantee of a short-term fix. There are ways in which you can see an improvement in fortunes on search engine results relating to your website, but the campaigns of the best SEO companies UK are those that take months to achieve results. And as one of these SEO agencies, we would rather take a methodical approach that legitimately looks to complement your business and brand, targets the correct key words that lure in the users that could potentially be genuine customers for your business, rather than look for a quick fix, charge you loads of money to do so, and then a month or two later you are nowhere to be found in the search listings. In most cases, once we have laid a solid foundation of research and SEO work, you’ll start to see real results within 3-6 months, after which it is a continuous process to optimise and keep up-to-date with the latest Google algorithms and guidelines.
The processes of our SEO marketing agency
There are a few ways in which we employ our SEO techniques to get the best results for your digital marketing campaigns, and specifically your website. Let’s take a look at the different things that we can do to help your business with an extensive SEO campaign.
Unlike other seo marketing companies, we’ll always conduct a thorough research phase that looks at your business and brand, your current customer base, target audience and competitors. Looking at what works and what doesn’t and formulating a bespoke SEO plan of action that works best for your specific needs. The technical part of the SEO audit looks specifically at your current website to see where things can be improved, as well as looking at conversion rate optimisation (CRO). To be the best SEO agency out there, our audit is the starting point from which everything that comes next grows from.
Schema (Structured Data)
Since the importance of schema and structured data has increased in recent years it is important for SEO companies like Candy to have in place the perfect markup for your site in order for the right type of information and data to be shown as ‘rich snippets’ on Google search results. We have a thorough and effective way to deal with schema in a way that works for our clients.
On-page SEO changes
Sometimes, our SEO audit brings up aspects of your existing website that could be helped with some careful revisions. Any technical issues that need resolving on the website will be dealt with first, before moving to on-page amendments. This is an essential part of any campaign of our professional SEO agency and must be rectified before commencing with the brand-new SEO approach that we have devised. If we generate traffic to your site, but on-site problems have not been resolved, this can lead to bad or non-existent end results (such as an enquiry or a sale), and the traffic will be wasted.
The cries that link building is dead can be put to one side, it just isn’t true. Aside from the quality of content at your disposal, the other way to have a big impact on your search rankings is with high-quality link building campaigns. We build a strategy at the beginning, much like we do with the content plan, ensuring that we know how to build methodically and effectively to help you rise above your competitors.
One of the biggest ways in which we can help boost your search rankings is to implement a well-devised SEO content strategy for your brand. We’ll conduct thorough keyword and target user research and build content campaigns around those. Content must be engaging, speak to the intended target audience in a way that implores them to trust your brand and most importantly, sell the products and/or services in question. Content can be tackled in different ways, from evergreen content that stands forever on your site and helps you to stand out as an authority in your field, specific sales copy for targeted campaigns and promotions (and sales pages on your website), as well as blog posts and offline guest posts that showcase the in-depth knowledge and expertise that your business holds.
How important are keywords and content to Google?
Very important. Keyword research and the correct implementation of keywords into different types of content on your website and elsewhere is an essential part of your search engine optimisation campaign. Google loves authentic, authoritative content that is well written and has a natural flow. Keyword stuffing and poor practices are a thing of the past, and our SEO digital company is at the forefront of the industry.
Why choose Candy for your SEO needs?
SEO is one of Candy’s core digital marketing services and we have built a reputation on delivering a fine range of services to our clients, all designed to build brand awareness, increase customer satisfaction through clever UX and most of all, ensure that they can be found for the right keywords on search engines. We understand that without SEO, our beautifully designed websites and highly functional web development approach would mean little, as you need to bring the users to your site to benefit from the rest.
Creating a digital landscape that your business can be proud of, engages with customers in a thoughtful and effective way, after they have been drawn to your site through the real results of good SEO practice, is what we aim to do every single time.
SEO can perplex and bamboozle those with no knowledge of the industry. That is why you are here today. You know that online marketing is the key to growing your business and staying ahead of the competition. Candy has the team, the skills and the knowledge to help you get to where you deserve to be, and our SEO services are a key part of that.