Blog & Journal
October is here, and that means one thing – Halloween! Yes, it’s time to get spooooky and harness this horrible holiday and ghoulish event to supercharge your marketing campaigns. If you’re looking to get inspired,…
In today’s digital age, your website is usually the very first interaction potential customers have with your brand. It serves as a virtual storefront, a 24/7 marketing and sales tool, and a platform for communication with existing and potential clients.
Branding is clever because it’s elusive. The beauty of great branding is that it makes an impression without you even knowing about it. Brilliant branding isn’t obvious or ‘in your face’. It’s subtle and covertly connects with customers or clients on a subconscious level.
More than just an eye-catching logo, your brand is of major importance when it comes to the initial and continued success of your business. It informs your entire marketing strategy and how you show up in the world online and offline – from how you speak to clients and your company uniforms to your website and social media platforms.