Award Winning Digital Marketing Agency UK

Here we dive deeper into this and share some insight into exactly what DIY web builders can offer in SEO terms, and how opting for one of these platforms could impact on your visibility online.

October is here, and that means one thing – Halloween! Yes, it’s time to get spooooky and harness this horrible holiday and ghoulish event to supercharge your marketing campaigns. If you’re looking to get inspired,…

It’s easy to understand why the word web development can be confusing for businesses – but if you don’t know your code from your cookies, at Candy we’re here to help demystify web jargon.

In today’s digital age, your website is usually the very first interaction potential customers have with your brand. It serves as a virtual storefront, a 24/7 marketing and sales tool, and a platform for communication with existing and potential clients. 

Branding is clever because it’s elusive. The beauty of great branding is that it makes an impression without you even knowing about it. Brilliant branding isn’t obvious or ‘in your face’. It’s subtle and covertly connects with customers or clients on a subconscious level.

More than just an eye-catching logo, your brand is of major importance when it comes to the initial and continued success of your business. It informs your entire marketing strategy and how you show up in the world online and offline – from how you speak to clients and your company uniforms to your website and social media platforms.