Candy is a professional and experienced Manchester SEO agency. Our focus is to ensure that our Manchester SEO clients feel the benefit of our experience and see a real increase in organic visibility and potential user reach through search. All of our services are designed to make a full online marketing package that creates an effective digital landscape for your growing business. SEO is a central part of what we do and should always be a key concept for any business looking to make a splash.

What is SEO?

SEO (Search Engine Optimisation) is a type of digital marketing that looks to increase the chances of a website being discovered by users searching for certain topics and words in search engines (such as Google). SEO is based on Google guidelines, which are always evolving, and when you perform an SEO campaign correctly over time, it can have a massive positive impact on how visible a website is on search engine rankings and how much organic traffic is coming to the website.

At Candy, we are an experienced Manchester SEO agency, so we know what to do to achieve great results for your business. This could include a number of tactics, each specifically targeting parts of your business approach and the users you wish to entice to your website and business.

Why does your Manchester business need SEO?

Everyone uses search engines, specifically Google, to look for products and services. Whether it is through your smartphone, laptop or other device, when you need to find out information about something, you ‘Google’ it. This is where SEO is vital to a growing business. Our SEO Manchester agency understands that the higher your website can rank in Google for specific search terms that your customers and potential customers are searching for, the more people will find you. In turn, your website will then become more attractive to Google and even higher amounts of organic traffic will come to you.

If you have been searching for ‘SEO Manchester’, it means that you are growing a business and want to take advantage of digital marketing. SEO is the best long-term solution to your business and provides the most likely high return on your investment too. Unlike paid advertising, SEO allows some flexibility, as once you have done some work, it won’t disappear overnight should work cease for a short time. It is also a digital marketing approach with great scalability and agility, as there is always something more that you could be doing to optimise your business website. You can target specific keywords that users are searching for or look for those keywords with lower search volumes but that perhaps provide you with a chance to entice new customers. Evergreen content can be added on your website to make you an authority in the field or additional sections can be added to the site as the evolution of the site and continuous on-site optimisation continues.

Is SEO a short-term or long-term strategy?

SEO is never a way to guarantee success in the short-term. There is a great combination of art and science behind SEO, but it is not a quick fix for any business, no matter how much money you throw at it. Of course, you might see short-term results, but unless you create an SEO campaign that has the long-term in mind and that grows from a stable foundation, it won’t stick and assist your company growth in the long-term. In most cases, once we have laid a solid foundation of research and SEO work, you’ll start to see real results within 3-6 months, after which it is a continuous process to optimise and keep up-to-date with the latest Google algorithms and guidelines.

The processes of our SEO company Manchester

There are a few different SEO techniques that can be used to help your business get the best results and complement the other aspects of a digital marketing campaign. Let’s take a look at a few of the different things that our Manchester-based SEO agency includes as part of an extensive SEO project.

SEO Audit

The first thing we’ll do is to thoroughly research your business, your brand, competitors, current customer base and your intended target users. We’ll look at your current website and see if there are any technical issues that need to be resolved and where things can be improved, we’ll look at conversion rate optimisation (CRO) and use this information to put together a tailored SEO plan that ticks all the boxes and gives your business its best chance to entice the users that will convert to genuine customers. This information is crucial, as it provides the solid foundations from which everything else builds from.

Schema (Structured Data)

Since the importance of schema and structured data has increased in recent years it is important to have in place the perfect markup for your site in order for the right type of information and data to be shown as ‘rich snippets’ on Google search results. We have a thorough and effective way to deal with schema in a way that works for our clients.

On-page SEO changes

The on-site issues that your current website is facing need to be addressed as soon as possible. Our SEO audit will bring up these issues, and with careful and considered on-page SEO changes we’ll make the revisions that truly matter to your long-term success. This is an essential part of the process, the initial changes before anything new can be implemented in terms of SEO. If we left the problems on-site and helped boost your search ranking results with other techniques first, you might see a rise in traffic but no end result, or poor results when it comes to converting new users into customers.

Link building is still an important part of a search engine optimisation Manchester campaign. Alongside content creation and implementation it is the best way to grow your visibility in search, through carefully crafted link-building campaigns. We’ll create the strategy early on in the campaign, ensuring a well-thought-out process that helps you to get ahead of your competitors and stay there.

SEO content

One of the best ways that you can boost your search engine rankings is to devise and implement an SEO content strategy that fits your business perfectly. We’ll conduct an extensive keyword and user research programme, looking to build content plans around the results that we find. For content to work for SEO it must be engaging, keep users on the screen, be instructive and educational, showcase that your business is an authority in its field and talks about your products and services in an effective way that makes users become customers and customers to come back time and again. Content could be in the form of website content, evergreen content, specific sales copy for targeted campaigns, offline guest posts and on-site blog posts that showcase your depth of knowledge and builds trust with your customers.

Manchester SEO: How important are keywords and content to Google?

Keywords and content are key to how we approach your SEO. The correct choice of keywords and the right approach to how they are implemented on your website and elsewhere, will help determine how Google views your content and how easy it is for users to find your website when searching for specific terms relating to your industry. We practice honest SEO Manchester, with keyword stuffing and other bad practices a thing of the past. Candy is in the vanguard of good SEO and content.

Why choose Candy for your local SEO Manchester?

As one of our core services, Candy understands what makes us shine as an SEO agency in Manchester. We have a reputation that stands out, delivering a wide range of digital marketing services that help our clients grow in the right manner and to have an effective digital presence. We know how to build brand awareness, to increase customer satisfaction through clever UX and web dev functionality, and most of all, we know how to focus on link building and content creation that helps your potential future customers find you in the search rankings. We understand that without SEO, our beautifully designed websites and highly functional web development approach would mean little, as you need to bring the users to your site to benefit from the rest.

Technical SEO Manchester can perplex and bamboozle those with no knowledge of the industry. That is why you are here today. You know that online marketing is the key to growing your business and staying ahead of the competition. Candy has the team, the skills and the knowledge to help you get to where you deserve to be, and our Manchester SEO services are a key part of that.